What would you pay for a movie that could only be played on the computer you downloaded it on and one additional computer you own?

A movie you can back up to DVD but not play on your home entertainment standalone DVD player, your kid’s in the car DVD player, can’t take it to a friend’s house to watch there, can’t loan it to a friend to watch…can’t, can’t, can’t.

Which can only get to your HDTV through a suggested s-video cable … hmmm, so now that expensive HDTV is equivalent a 1995 television for all the good it will do you with this service.

Welcome to Amazon’s Unbox.

And did you ever hear of such a stupid name? Unbox? What is that? A non-movie-box office? or what?

For more information on this totally unbelievable supposedly innovative movie service, that has more “can’t do that” restrictions (I hear a new paradoy song based on “Can’t Touch That” coming on 😉 ) than one could imagine, read uninnovate.com‘s article entitled:

Amazon Spends Over A Year Developing Movie Download Service Then Shackles It With Absurd Restrictions

Amazon launched it’s new Unbox Video service yesterday. After reportedly over a year of development, the new service allows movies to be permanently downloaded for the same price as purchasing the physical DVDs from Amazon or rented for 24 hours for $3.99. Unfortunately, Unbox is has so many restrictions that it is unlikely to make very many people happy and it’s license agreement breaks new ground in absurdity.

Amazon had the chance to do something revolutionary. If they released a service that let customers immediately download movies and watch them on their DVD players, they would have a serious shot at some of Netflix’s record profits and 5.169 million subscribers. Instead, they gave into movie industry demands and spent a year and untold dollars developing an over-priced service plagued with unreasonable restrictions:

You can’t play Unbox movies on your DVD player

A YEAR to develop this? More like a year to comform to the movie industries’ lock and control paranoia to fully strip fair use of any kind from users.

Much more in the article.

Thanks Adam for calling this article to our attention.

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