“Here is who you can thank for your misery:
Direct Revenue Launches Aurora
New Ad Client Affords Greater Brand Visibility, More Efficient Distribution
New York, New York â€“ April 26, 2005 â€“ Direct Revenue today announced the launch of its newest ad client, Auroraâ„¢.
The Aurora ad client is designed to improve product visibility and consumer services. The roll out of the upgrade to the DR behavioral network began on April 5th by replacing outdated ad clients in an effort to improve consumer awareness. Like other DR ad client brands such as â€œSolidPeerâ€, released in September â€˜04 and â€œCeresâ€ released in November â€˜05, the Aurora Ad Client is compliant with the branding and removal standards of all major proposed Federal legislation relating to online contextual ads such as HR 2929.
Like hell! 😦 Aurora and nail.exe have been the top search terms at SpywareWarrior for the last few weeks.”
“Proof in the pudding” from comments at SpywareWarrior at Suzi’s link above.
Wayne Porter’s quote from the CNET Anti-Spyware conference at the bottom of VitalSecurity.org’s article entitled 180 Solutions down for the count shows how most of us are feeling about these ‘vendors’:
Wayne Porter: “How long do we have to wait? There’s not one company that doesn’t have a dark history, didn’t do a bad deal, or never slid deceptively into people’s machines. I know from the thousands of emails we get at Spyware Guide. I hear Adware companies telling me, ‘we’re trying to reform, we’re trying to do things the right way, trying to develop a relationship with our consumer’…but there’s the problem – there’s no relationship. There’s no fanbase. There’s no loyalty. My question is – why should I look the other way? Why should I wipe the slate clean for you guys? It’s like Kindergarten.
BTW: I am glad to hear Suzi say that the ‘full’ version of the recordings from the CNET Anti-Spyware conference are now available at Release 1.0. Would like to know why there were pieces missing in the initial releases. There’s definitely a story there.
There was an old saying that I often use in relation to those who have broken trust (such as when you get bit by a dog):
You can forgive a dog for being a dog, but you don’t have to go back in his yard.
The problem with what these ‘vendors’ are peddling, is that you don’t have to go into their yard(s) to get bit … they are coming into your ‘turf,’ (your computer) and messing with you!
I don’t care what kind of ‘value’ they ‘try’ to say they provide, I would sooner pay for a program outright then deal with this! And the sooner the programmers who are helping these ‘vendors’ figure that out, the better.
Besides, many users will likely end up paying for the program anyway in the long run – and the hard way – in the form of funds that they will likely have to shell out for bringing in technical assistance to get rid of them, and/or paying for a good Anti-Spyware program to take care of this ‘stuff.’ Not to mention the frustration and lost productivity. Some value, huh?
NOTE: Originally posted: May 2005 (recreated from mangled original bambismusings.blogspot.com)